The Internet has evolved at a blinding pace. Websites have become more complex and interactive with the user getting bombarded with animated interfaces and floating web links. Writing a passionate description only goes so far in engaging the user. It is time to think of video! Here are 5 tips to ensure that you get an amazing landing page video in your first try!
1. Be direct
No one likes to beat around the bush. With the average attention span of a viewer being less than 10 seconds, you can’t expect to start a video with a long-drawn and pointless introduction. Make it exciting, make it pop! Give your viewer something he just can’t skip. It is easy to go overboard and over-embellish a script. Tell them what you do, and tell them quick!
2. Tell a story
What does your product or website do and how does it help? Are you a problem-solver, a time-saver, a vigilante? Tell your viewers a story through your video. Show them how your awesome product or website can change their lives. Don’t just read a list of features! Use the visual medium to explain how your product is good for them
3. Share your energy
The landing page video needs to be full of energy! Imagine clicking on a video and being treated to top-quality animation with lovely music and an exciting voice-over. The exact same script can be done in a million different ways. Take your time to choose your voice-over style. Does your product require a soft feminine voice, or are you looking for an exciting cartoon? Ponder over it. It goes a long way!
4. Keep it short
We know you love your website so it is easy to keep talking about it. The same mistake is made in videos by many companies. Try to keep your message short and sweet. Each word should make sense and enable the viewer to understand you better. Keep the poetry curtailed to the website! A good landing page video should never exceed 60 seconds in length and 45 seconds is ideal!
5. Be original
You must have seen hundreds of videos on websites and there are always a few that catch your eye. Different styles work for different products and brands. Try to find an animation studio that can understand you and your work. Custom content is the way to go! Do not settle for a style that is offered to you on a platter, since it is always possible to find similar videos everywhere. To set yourself apart, you’ve got to be unique in your video style. Going that extra mile works wonders!