How to make your product sell itself ? Impossible! ? We don’t think so!


Obviously not all products are created equal. Some will be instant and long-lasting successes; others will not do as well. Some products (or services) are so great that they literally sell themselves – think of a toilet paper roll for example: you look at it and you know what it is for and you know you will probably need it (sooner or later!). Sold!

Other products are not as fortunate and even with the most dedicated salesperson or a very comprehensive brochure or long list of detailed benefits and features still don’t make a potential customer slap their forehead and shout: “I need this!!”

And, let’s not kid ourselves – all those things combined will make for a pretty expensive marketing budget, which obviously many products in the marketplace heavily rely on. But do you want your product to have to rely on an ongoing, expensive marketing budget or would you prefer if it sold itself?

We thought so. So let’s look at what we think influences the success of a product the most. As the toilet-paper roll example illustrates, the best way to make a product sell itself is to highlight why a potential customer needs the product – and this in the shortest and most direct way possible.

One of the best and most cost-effective ways to achieve this these days is by producing an explainer video. In the online space we would even argue it is hands-down the best way!

And whichever end of the spectrum your product falls on, even if it already is a “self-seller”, doing this is always a great idea because who doesn’t want to have more sales!?

How do you go about making an explainer video for a “self-selling-product” then?


Yes, literally SIMPLE. We simply recommend to apply the SIMPLE formula.

SIMPLE stands for simple, interesting, meaningful, productive, long-lasting and entertaining.

And here’s how we apply it to making successful explainer videos that help virtually any product to sell itself:

SIMPLE: Keep your message as simple and straight-forward as possible. Don’t worry we can help you with this if you have a complex or difficult-to-explain product or service.

INTERESTING: This is mostly our “magic”. Let us take care of making the video interesting and engaging by the appropriate use of animations and matching styles and visual elements to your product and target audience.

MEANINGFUL: By definition an explainer is actually a meaningful means of communication because compared to images, text or audio, it simply is the most meaningful and content-rich way to get your message across.

PRODUCTIVE: If you don’t already know what they are, with our help, we will identify what your products’ USPs (unique selling points) are, so we can embed visual and to-the-point messaging around them within your product’s explainer video.

LONG-LASTING: When creating cost-effective explainer videos, we also consider which information may become out of date and recommend to exclude this from your video. This allows for the video to have a longer validity and thus save you money in the long run.

ENTERTAINING: Well, this one’s an easy one, right? Obviously a video is way more entertaining than a boring long page of text and images for example. Especially with a little humour at the right points, your explainer video may even go viral as quite a lot of them do when they are well-made!

Let’s talk about how we can make your future customers slap their foreheads and shout: “I need this!!” with the help of an explainer video.

We create what people love to see!

Contact us today!

Jan, 15, 2016



Techniques to Instantly Enhance Your Video Production Quality

There are thousands if not millions of video production tips both on the internet and in magazines. One may wish to enhance their video quality either for entertainment or for marketing purposes. Regardless of the intended purpose of the video shoot, most people will judge your video based on its content, presentation, production quality, style […] Read more

Jun, 09, 2015



How to do whiteboard animation

The increase in popularity of whiteboard animations has many people wondering how to do whiteboard animation. The good news is that you don’t have to be a professional to produce a great whiteboard animation anyone can do it. There are numerous online resources available that a person can use to create them. You just have to be patient enough and willing to learn. Your first results might not be that good, but you should learn from it and move on. Continuous practice will help sharpen your skills and make you a master of whiteboard animation.
Benefits of whiteboard animation

There are numerous benefits that both individuals and businesses stand to gain from using whiteboard animation and some of them include:

– imagination and creativity enhancement
– captures attention
– simple
– more elaborate
– effective marketing and training tool

How to do whiteboard animation

Assemble all the tools

You need to gather all the tools that you will be using the process. This will help you stay organized during the whole process and avoid wastage of time. You will need:

– camera
– writing material
– paper
– light
– desk/table
– video and image editing software

Draft a script

You need to come up with a script that will act as guidance for the whole process. In the script you need to be creative and allow your imagination to reign in conveying your intended message. It will also be a vital tool in capturing people’s attention. This is because they will be keenly following and listening to you convey your message. It should be engaging and have great qualitties not to mention have a clear structure.

Record audio/voiceover

You can use professional voiceover artists or do it yourself depending on what appeals to you. You need a voice that has the right rendition and diction so as to get the message through. Depending on your target audience you need to ensure that they are instantly able to relate to the voice and it captures their attention. Use decent devices so as to produce something clear and audible.

Create Images

It is now time to start sketching for the sentences that will be said. Each sentence might have different needs and require multiple images take your time and create them. You don’t have to be a skilled artist just make sure the images coincide with the sentences and are able to create that visual aspect that you are going for.

Arrange image

Once you are done drawing and creating the images it is time to filter through them and decide on the ones that you will be using. Arrange them according to the part that they will be displayed for easy organization. You can use tools to resize, rotate, and stretch among other things.

Guide Creation

You can now create guides on your paper and get set to shoot. They should not be detected by the camera, but visible to you.

Shoot the Video

You can now shoot the video. Draw your illustrations on camera and take your time since the video can be easily sped up and edited.

Combine Audio and Video

Nov, 29, 2014




Introduction to 2D and 3D Animation

Animation is a field of both art and science that has the capability to bring life and zeal to non-living characters. The most amazing aspect of 2d & 3d animation is that it has a phenomenon of an eye that allows the image continue to appear in one’s vision after the exposure to the original image has ceased.
What is animation

Animation refers to the basic process of creating motion and shape changing illusions by the means of rapid display of a sequence of static images that differ from each other by very minimal contrasts.

2D animation involves the traditional animation method that has long been in existence since the late 1800s. It is one animation that is followed by another in slightly different pose, followed by another in different pose, and so on for 24 frames a second

Today, most 2D animations use computer software to one degree or another from just the digitally coloring of the cels to be photographed in the traditional method, by making use of computer.

3D animation is the form of animation that is completely done with a computer. These animations are created in X, Y and Z dimensional world. The 3D animation allow you to do things that are not possible in 2D animation.
Difference between the 2 dimensional and 3-dimensional animation

2-dimensional animation basically deals mostly with the framing and drawing and is the foundation of 3-dimensional animation. The 2D animators usually create frames in order to define a sequential frame that is displayed at varying speeds in creating illusion of motion. The 3-dimensional animations that are much more complex which are quite realistic, fun and amazing to watch.

Computer animation refers to the process of creating animated images through computer graphics. It refers to moving images. A 3D animation is applied to computer programs where the computer generates a 3D presentation of a 2D graphic and gives the 2D a 3-dimensional framework.
Process of developing Animations

The process of developing animations involves a 3 step process.

1. Step one involves laying down the shapes of the image
2. The second step involves the formation of the surroundings of the object and the animation of the object
3.The third step is what we call rendering that produces the final image of the object.
Techniques used in 2 Dimensional and 3 Dimensional Animations

There are various techniques that are acclimated in the creation of 2D. These are
1. Morphing
2. Twining
3. Onion Skinning
4. Anime
5. Amid Rotoscoping

In the 3 dimensional animations, the techniques that are used are
1. Anime
2. Arena Building
3. Texturing
4. Abating
5. Camera setup
6. Rendering

Other techniques such as algebraic functions, apish and motion capture may as well be used.
Fields of Animation

Animation is purposely used for entertainment purposes. In addition to its use for entertainment, it is a considered as a form of art. It is an art that is often displayed and celebrated in film festivals all over the world. It is also used commonly for educational purposes as it has a big place in the learning and instructional applications.

This piece of content was written from research on the following sites.
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Nov, 29, 2014




Commercial Video Production: Basic Pointers When Handling The Job

A commercial video production is thought to be a compelling medium in spreading your marketing message across. The utilization of videos to market a little business is truly broad now-a-days. As per specialists, video marketing is a compelling marketing strategy to engage your customers and generate business. Which is the significant reason why most companies or proprietors search for the best commercial video production company to launch their new products online or offline.

To help your business prosper, let me give you some recommendations on how to select best company for this job. There are many movement realistic companies in the business, and every one of them claim to be the best. Accordingly, you require an approach to locate the best that suits your business requirements. It’s important, to ensure that the picture of your company is in good hands and they understand your requirement. Since, these videos are mostly 3 minutes long so the message has to be conveyed in that time otherwise whole effort will go vain.

First and foremost you have to approach a firm in person. It is advisable to visit a firm if you are engaging with an upcoming company you have not heard off before. Animation is all about creativity and it does not matter if the company is big or small.What matters is the team they have.

Visiting a company would help you in understanding the process and they will even guide you on new techniques and upcoming technology as well. You can very well discuss your requirements, create plans and even close the deal at a better price. The advantage of a commercial video is that it provides engaging videos that create your online presence, your image, and essentially, making yourself as a specialist in your corner. You need to verify that this is done well by the video animation company you pick.

Second, you should not be dependent on third party to do some homework for you. Before you sign up the contract I would advise you that you check all the information on what is required from you while doing the video production. Every company has terms and conditions so read them carefully this would help you save time and money as well during this whole process of making your marketing video.

Third, all video production companies contrast in their ability furthermore their style of work. As a result, you must search for tests of their work which will help you to choose their levels of professionalism and quality. You can request a full sample or demo; or some of the best works they have done for other companies. Do check and verify the portfolio of the company as this is an easy way to actually see the work already been done by them. All you need is the link of their website and spend some time viewing the demos and testimonials from other clients. If the company has done some work for big shots well I believe you have found your right video production company. This would help you settle on an educated choice. On the off chance that you discover an organization not willing to show tests, you ought to stay away from them.
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Nov, 29, 2014




5 Advantages of Explainer Videos for Online Marketing

If you have never thought of using explainer videos in your online business, then you have been missing a great opportunity to make your business gain a competitive edge in the market. Google algorithm considers the duration that visitors stay on your site and this is why it is important that you have an explainer video. The video grabs the attention of your visitors and make them to stay longer on your website. Here are several other benefits of using the videos as marketing tool for your online business.
Boost conversion rates

A study carried by Video Rascal, revealed that almost 90 percent of customers have high chances of purchasing a products that have videos accompanying them. Explainer video will help you know the number of visitors on your site who are likely to become your real customers. Despite that most online business count the number of sales made to know which products are popular among customers, the videos help you to keep track on which products or services are more interested. You can know this by displaying amount of views on each of the video.
Show your product objective

Using texts can be a bit tricky because people tend to interpret them differently. An explainer video assist in taking the guess work out because it explains the functions and usefulness of the service or products that you provide. People get deeper understanding of the services and products one they hear and see the video. Thus, you end up having a better connection with your customers and other prospects because the video gives full explanation on how they benefit from using the products or service that you over. The video also gives you better opportunity to convince them why they need to select your business over other competitors.
Get more interest

Many businesses are opting to use social signals to promote their businesses. This is something that you should not ignore too because it is the trend in business marketing. You can do this by use of explainer videos to help people generate interest on your products or services. It is estimated that 70 percent of internet uses watch videos online, so you can see the potential provide by this marketing tool.
Boost your ranking in Google search

According to statistics sites that are stale do not do well when it comes to ranking. Those websites that have many images and block text rank very low, meaning that they do not get the right amount of exposure. This also makes the customers and prospects lose interest in taking time to understand what you offer to them. However, with an explainer video will grab their attention instantly thus making them stay longer on your website. This will go a long way in helping your site gain higher ranking and better exposure.
Assist your audience retain information

Studies have shown that an average person has the ability to retain only 10 percent of what they hear, but 50 percent of what they see. What this mean for your business is that you have to use a marketing tool that your customers will see more than hear about your products and services. This is where explainer videos play a great role in helping them know more about your business and share your video with others online.
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Nov, 11, 2014



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