Bla bla bla… Sounds familiar? See why Words are not as effective as Video. Today more than ever before!
By right we should be using a video here instead of typing this article. Why? Because regardless of how to the point we will try to keep this post, you reading it is statistically much less likely than watching a short clip about it.
In fact, statistics, both commercial and academic, show that … bla bla bla… We could go into the statistics of why this is the case and we’re not saying that statistics are unimportant but writing words about them is simply not going to be as effective as displaying them in an infographic in a video for example.
Let us just point out three facts:
– 1.8 million words is the value of one minute of video – as per Dr.James McQuivey of Forrester Research;
– by 2017 video will account for 69% of all consumer internet traffic – according to Cisco;
– Youtube receives more than 1 billion unique visitors every month – that’s more than any other channel apart from Facebook (and Facebook is full of video content too).
Honestly, the statistical evidence is staggering – video is totally dominating the online space and will do so even more in the future.
Unsurprisingly this is also why an explainer or teaser video for example will invariably generate more sales than a long page of text and images or worse just text.
We set out to keep this post as brief as possible to give it some kind of chance to compete with a video counterpart but at this point, it already would have taken close to 2 minutes of video to record this and in reality the video could have effectively conveyed what we are trying to highlight in around 10 seconds or possibly even less time.
Not-so-long-story-short, if you’re reading this, the good news is that you are one step away from getting in touch with us, and we can help you explore how you can use video as part of your communication or produce the video you have in mind.
(And if you want more stats, which we intentionally chose not to bore you with above, we obviously have those too! Just ask.)
We create what people love to see!