Like a Master Chef has its secret ingredient to make that signature dish taste out of this world, we know what it takes to make a video memorable and increase the likelihood of it being shared and going viral.
Wouldn’t you love it, if millions of people shareand re-share and talk and laugh about your explainer video? Of course! And the good news is that we can help you make this happen.
Let’s take a quick trip down memory lane and go back to your early school days. Think of a happy moment involving your childhood friends from back then.
What did you think of? Most likely you thought of a moment involving smiles and laughter obviously. – The reason for this is quite simply because humans enjoy remembering things that made them smile or laugh. And that’s exactly why your explainer video or promotional video content will be more memorable if it makes people smile or laugh.
Now think of all those hilarious ads or funny explainer videos that you have seen shared by your friends on Facebook or via YouTube – they also create moments of laughter or smiles, even if you’re sitting alone in the bathroom, no?!
So by now you have probably figured out what the secret sauce is for making an online video unforgettable and increase its chances to go viral. Yes, you guessed it – it’s humour.
Of course one can argue that a viewer may remember your online video anyway, if what you offer is very relevant to what they need or are interested in; but even for such a viewer a smile or laugh will invariably make your video more memorable for them.
Similarly, if a viewer thinks that a friend is very interested in or needs what you offer, they may share your video with them – this statistically however will only occur in a limited number of instances. If a viewer on the other hand finds the video funny, he or she is way more likely to share it with friends just to share a laugh with them.
However, as with all powerful things, humour needs to be used in moderation. We all have a friend who jokes a lot but simply isn’t funny. Many online video production companies are the same and use too much humour (or, worse, their jokes are simply not funny!).
Lucky for you, we are Master Chefs when it comes to making online videos and know how much of the special ingredient makes the dish taste unforgettable and worth writing home about.
So let’s cook up a video for your business.
We create what people love to see!