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Bla bla bla… Sounds familiar? See why Words are not as effective as Video. Today more than ever before!

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By right we should be using a video here instead of typing this article. Why? Because regardless of how to the point we will try to keep this post, you reading it is statistically much less likely than watching a short clip about it.

In fact, statistics, both commercial and academic, show that … bla bla bla… We could go into the statistics of why this is the case and we’re not saying that statistics are unimportant but writing words about them is simply not going to be as effective as displaying them in an infographic in a video for example.

Let us just point out three facts:

– 1.8 million words is the value of one minute of video – as per Dr.James McQuivey of Forrester Research;
– by 2017 video will account for 69% of all consumer internet traffic – according to Cisco;
– Youtube receives more than 1 billion unique visitors every month – that’s more than any other channel apart from Facebook (and Facebook is full of video content too).

Honestly, the statistical evidence is staggering – video is totally dominating the online space and will do so even more in the future.

Unsurprisingly this is also why an explainer or teaser video for example will invariably generate more sales than a long page of text and images or worse just text.

We set out to keep this post as brief as possible to give it some kind of chance to compete with a video counterpart but at this point, it already would have taken close to 2 minutes of video to record this and in reality the video could have effectively conveyed what we are trying to highlight in around 10 seconds or possibly even less time.

Not-so-long-story-short, if you’re reading this, the good news is that you are one step away from getting in touch with us, and we can help you explore how you can use video as part of your communication or produce the video you have in mind.

(And if you want more stats, which we intentionally chose not to bore you with above, we obviously have those too! Just ask.)

We create what people love to see!

Contact us today!

Jan, 25, 2016

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Why Do Humans Love Stories and How Does This Work to Your Advantage?

Explainer-videos-for-online-marketing

Humans have been telling stories for thousands of years. In fact, telling stories has been a central form of homo sapiens’ communication throughout the ages – even cavemen told stories about their great hunting adventures, which we can still see evidence of in their cave paintings. Every civilisation has a thriving repertoire of captivating and riveting stories, tales, sagas, legends, myths, fables, epics and so forth.

One reason for why stories are special is that they have the power to engage the listener, reader or viewer in ways no other form of communication is able to. For example:

Once upon a time…

These four words alone can make an audience (including yourself maybe, even though only for a millisecond or so) switch to a different part of the brain for processing whatever sensory input comes next.

If we listen to a list of boring facts for example, scientist have discovered that a particular area of our brain is activated – this area is called Broca’s or Wernicke’s area. In essence what is happening is that our language processing center decodes words into meaning. Nothing else happens though!

When listening to stories however, virtually all parts of our brain are potentially engaged because we start to imagine things and associate them with our own experiences or stored memories and mental data.

A simple example can highlight this – imagine a world filled with butterflies; you’re sitting under a majestic, old oak tree on top of a green hill. You are savouring the fresh breeze of wind that is making the tree’s branches crack and squeak. The birds are singing to each other when all of a sudden in the corner of your eye you spot something flashing and blinking…

A few words like this activate our sensory cortex because we simply love stories and how they take us to places. For a brief moment you may have experienced the above scene in your mind and not just decoded the words into meaning.

Obviously there are infinite ways how you can use this to your advantage when it comes to engaging your audiences. And this is exactly why the most successful explainer videos tell an engaging story. It’ll entertain your viewers whilst appealing to them on many levels, and the associations and feelings it will evoke, will lead to your message getting across in the most beneficial way.

Just like every other human being we love stories too – what makes us special though is that we have the expertise and tools to help you tell your audience a story that will engage them and at the same time also convince them of your offering.

Contact us today!

Jan, 19, 2016

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How to make your product sell itself ? Impossible! ? We don’t think so!

Explainer-videos-for-online-marketing

Obviously not all products are created equal. Some will be instant and long-lasting successes; others will not do as well. Some products (or services) are so great that they literally sell themselves – think of a toilet paper roll for example: you look at it and you know what it is for and you know you will probably need it (sooner or later!). Sold!

Other products are not as fortunate and even with the most dedicated salesperson or a very comprehensive brochure or long list of detailed benefits and features still don’t make a potential customer slap their forehead and shout: “I need this!!”

And, let’s not kid ourselves – all those things combined will make for a pretty expensive marketing budget, which obviously many products in the marketplace heavily rely on. But do you want your product to have to rely on an ongoing, expensive marketing budget or would you prefer if it sold itself?

We thought so. So let’s look at what we think influences the success of a product the most. As the toilet-paper roll example illustrates, the best way to make a product sell itself is to highlight why a potential customer needs the product – and this in the shortest and most direct way possible.

One of the best and most cost-effective ways to achieve this these days is by producing an explainer video. In the online space we would even argue it is hands-down the best way!

And whichever end of the spectrum your product falls on, even if it already is a “self-seller”, doing this is always a great idea because who doesn’t want to have more sales!?

How do you go about making an explainer video for a “self-selling-product” then?

Simple.

Yes, literally SIMPLE. We simply recommend to apply the SIMPLE formula.

SIMPLE stands for simple, interesting, meaningful, productive, long-lasting and entertaining.

And here’s how we apply it to making successful explainer videos that help virtually any product to sell itself:

SIMPLE: Keep your message as simple and straight-forward as possible. Don’t worry we can help you with this if you have a complex or difficult-to-explain product or service.

INTERESTING: This is mostly our “magic”. Let us take care of making the video interesting and engaging by the appropriate use of animations and matching styles and visual elements to your product and target audience.

MEANINGFUL: By definition an explainer is actually a meaningful means of communication because compared to images, text or audio, it simply is the most meaningful and content-rich way to get your message across.

PRODUCTIVE: If you don’t already know what they are, with our help, we will identify what your products’ USPs (unique selling points) are, so we can embed visual and to-the-point messaging around them within your product’s explainer video.

LONG-LASTING: When creating cost-effective explainer videos, we also consider which information may become out of date and recommend to exclude this from your video. This allows for the video to have a longer validity and thus save you money in the long run.

ENTERTAINING: Well, this one’s an easy one, right? Obviously a video is way more entertaining than a boring long page of text and images for example. Especially with a little humour at the right points, your explainer video may even go viral as quite a lot of them do when they are well-made!

Let’s talk about how we can make your future customers slap their foreheads and shout: “I need this!!” with the help of an explainer video.

We create what people love to see!

Contact us today!

Jan, 15, 2016

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