Blog

5 Top Reasons you should spend more money on your Explainer Video

There are hundreds, if not thousands of animation companies that create explainer videos every day and the price differences are staggering! Making the decision in spending tens of thousands of dollars as opposed to just $500 is no easy task. So here are 5 reasons which will help you understand why spending money on your […] Read more

Sep, 02, 2016

0

SHARE THIS

So you don’t want an Explainer Video? This doesn’t mean video should not be part of how you interact with your audience though!

mans-hand-on-screen

Everyone and their mother is talking about explainer videos and getting one.

We certainly will not say that they are wrong in doing so because after all it is our business to produce explainer videos and there certainly are many valid reasons for getting one! However, we acknowledge the fact that there are some businesses and organisations for whom an explainer video might not be the right approach to using video content as part of their communication.

Even though they are much less talked and hyped about, there are many types of videos which will enhance and add to how you interact with and engage your audience. Let’s look at some of these in more detail:

Event Recap Videos are an extremely popular means of providing memories whilst discreetly marketing your product or business. Think of festival or concert after-movies for example, they help creating long-lasting relationships with your audience and contribute to turning them into fans, who will pre-buy tickets to the next event the moment you make them available online. In the same way you can use this on a smaller scale for your organisation’s events.

With increased numbers of people working remotely and globally distributed teams, we are seeing many companies benefiting greatly from the use of internal videos. These come in many shapes and sizes:

1. from the more common training videos used to allow people within your organisation to acquire skills cost-effectively, remotely and/or in their own time;

2. to the team leader of remote workers, who wants to create a more personal way of engaging his or her team via video updates and video briefings;

3. to induction videos for staff that help provide a 21st-century-worthy welcome to new team members and also help with presenting your company culture to them and their families and friends; ‘

4. and to newsletter videos, which thanks to their nature undoubtedly get watched way more than text-based, internal newsletters get read.

Another form of online videos gaining more and more traction in recent years are recruiting videos (and video resumes, on that note). Attracting the best human talent to your company is arguably one of the key elements for your business to be successful, so what better way to market to this stakeholder group using the most easily digestible and at the same time most engaging form of content – video.

Last but not least, our clients are having great success with teaser video campaigns. We live in a day and age where people are flooded with inputs, so a 10-30 seconds teaser video to spark someone’s interest can be more effective in some cases than a more detailed and lengthy presentation. As they say, less is more sometimes.

And this is just a short list of some of the types of videos we have been seeing recently. We’d love to explore with you what other forms of video content could enhance your communications.
We create what people love to see!

Contact us today!

Jun, 08, 2016

0

SHARE THIS

Learn about the Secret Ingredient to Make a Video Memorable and Increase its Chances to go Viral!

Explainer-videos-for-online-marketing

Like a Master Chef has its secret ingredient to make that signature dish taste out of this world, we know what it takes to make a video memorable and increase the likelihood of it being shared and going viral.

Wouldn’t you love it, if millions of people shareand re-share and talk and laugh about your explainer video? Of course! And the good news is that we can help you make this happen.

Let’s take a quick trip down memory lane and go back to your early school days. Think of a happy moment involving your childhood friends from back then.

What did you think of? Most likely you thought of a moment involving smiles and laughter obviously. – The reason for this is quite simply because humans enjoy remembering things that made them smile or laugh. And that’s exactly why your explainer video or promotional video content will be more memorable if it makes people smile or laugh.

Now think of all those hilarious ads or funny explainer videos that you have seen shared by your friends on Facebook or via YouTube – they also create moments of laughter or smiles, even if you’re sitting alone in the bathroom, no?!

So by now you have probably figured out what the secret sauce is for making an online video unforgettable and increase its chances to go viral. Yes, you guessed it – it’s humour.

Of course one can argue that a viewer may remember your online video anyway, if what you offer is very relevant to what they need or are interested in; but even for such a viewer a smile or laugh will invariably make your video more memorable for them.

Similarly, if a viewer thinks that a friend is very interested in or needs what you offer, they may share your video with them – this statistically however will only occur in a limited number of instances. If a viewer on the other hand finds the video funny, he or she is way more likely to share it with friends just to share a laugh with them.

However, as with all powerful things, humour needs to be used in moderation. We all have a friend who jokes a lot but simply isn’t funny. Many online video production companies are the same and use too much humour (or, worse, their jokes are simply not funny!).

Lucky for you, we are Master Chefs when it comes to making online videos and know how much of the special ingredient makes the dish taste unforgettable and worth writing home about.

So let’s cook up a video for your business.

We create what people love to see!

Contact us today!

Feb, 01, 2016

  video

0

SHARE THIS

Bla bla bla… Sounds familiar? See why Words are not as effective as Video. Today more than ever before!

Explainer-videos-for-online-marketing

By right we should be using a video here instead of typing this article. Why? Because regardless of how to the point we will try to keep this post, you reading it is statistically much less likely than watching a short clip about it.

In fact, statistics, both commercial and academic, show that … bla bla bla… We could go into the statistics of why this is the case and we’re not saying that statistics are unimportant but writing words about them is simply not going to be as effective as displaying them in an infographic in a video for example.

Let us just point out three facts:

– 1.8 million words is the value of one minute of video – as per Dr.James McQuivey of Forrester Research;
– by 2017 video will account for 69% of all consumer internet traffic – according to Cisco;
– Youtube receives more than 1 billion unique visitors every month – that’s more than any other channel apart from Facebook (and Facebook is full of video content too).

Honestly, the statistical evidence is staggering – video is totally dominating the online space and will do so even more in the future.

Unsurprisingly this is also why an explainer or teaser video for example will invariably generate more sales than a long page of text and images or worse just text.

We set out to keep this post as brief as possible to give it some kind of chance to compete with a video counterpart but at this point, it already would have taken close to 2 minutes of video to record this and in reality the video could have effectively conveyed what we are trying to highlight in around 10 seconds or possibly even less time.

Not-so-long-story-short, if you’re reading this, the good news is that you are one step away from getting in touch with us, and we can help you explore how you can use video as part of your communication or produce the video you have in mind.

(And if you want more stats, which we intentionally chose not to bore you with above, we obviously have those too! Just ask.)

We create what people love to see!

Contact us today!

Jan, 25, 2016

0

SHARE THIS

Why Do Humans Love Stories and How Does This Work to Your Advantage?

Explainer-videos-for-online-marketing

Humans have been telling stories for thousands of years. In fact, telling stories has been a central form of homo sapiens’ communication throughout the ages – even cavemen told stories about their great hunting adventures, which we can still see evidence of in their cave paintings. Every civilisation has a thriving repertoire of captivating and riveting stories, tales, sagas, legends, myths, fables, epics and so forth.

One reason for why stories are special is that they have the power to engage the listener, reader or viewer in ways no other form of communication is able to. For example:

Once upon a time…

These four words alone can make an audience (including yourself maybe, even though only for a millisecond or so) switch to a different part of the brain for processing whatever sensory input comes next.

If we listen to a list of boring facts for example, scientist have discovered that a particular area of our brain is activated – this area is called Broca’s or Wernicke’s area. In essence what is happening is that our language processing center decodes words into meaning. Nothing else happens though!

When listening to stories however, virtually all parts of our brain are potentially engaged because we start to imagine things and associate them with our own experiences or stored memories and mental data.

A simple example can highlight this – imagine a world filled with butterflies; you’re sitting under a majestic, old oak tree on top of a green hill. You are savouring the fresh breeze of wind that is making the tree’s branches crack and squeak. The birds are singing to each other when all of a sudden in the corner of your eye you spot something flashing and blinking…

A few words like this activate our sensory cortex because we simply love stories and how they take us to places. For a brief moment you may have experienced the above scene in your mind and not just decoded the words into meaning.

Obviously there are infinite ways how you can use this to your advantage when it comes to engaging your audiences. And this is exactly why the most successful explainer videos tell an engaging story. It’ll entertain your viewers whilst appealing to them on many levels, and the associations and feelings it will evoke, will lead to your message getting across in the most beneficial way.

Just like every other human being we love stories too – what makes us special though is that we have the expertise and tools to help you tell your audience a story that will engage them and at the same time also convince them of your offering.

Contact us today!

Jan, 19, 2016

  video

1

SHARE THIS

How to make your product sell itself ? Impossible! ? We don’t think so!

Explainer-videos-for-online-marketing

Obviously not all products are created equal. Some will be instant and long-lasting successes; others will not do as well. Some products (or services) are so great that they literally sell themselves – think of a toilet paper roll for example: you look at it and you know what it is for and you know you will probably need it (sooner or later!). Sold!

Other products are not as fortunate and even with the most dedicated salesperson or a very comprehensive brochure or long list of detailed benefits and features still don’t make a potential customer slap their forehead and shout: “I need this!!”

And, let’s not kid ourselves – all those things combined will make for a pretty expensive marketing budget, which obviously many products in the marketplace heavily rely on. But do you want your product to have to rely on an ongoing, expensive marketing budget or would you prefer if it sold itself?

We thought so. So let’s look at what we think influences the success of a product the most. As the toilet-paper roll example illustrates, the best way to make a product sell itself is to highlight why a potential customer needs the product – and this in the shortest and most direct way possible.

One of the best and most cost-effective ways to achieve this these days is by producing an explainer video. In the online space we would even argue it is hands-down the best way!

And whichever end of the spectrum your product falls on, even if it already is a “self-seller”, doing this is always a great idea because who doesn’t want to have more sales!?

How do you go about making an explainer video for a “self-selling-product” then?

Simple.

Yes, literally SIMPLE. We simply recommend to apply the SIMPLE formula.

SIMPLE stands for simple, interesting, meaningful, productive, long-lasting and entertaining.

And here’s how we apply it to making successful explainer videos that help virtually any product to sell itself:

SIMPLE: Keep your message as simple and straight-forward as possible. Don’t worry we can help you with this if you have a complex or difficult-to-explain product or service.

INTERESTING: This is mostly our “magic”. Let us take care of making the video interesting and engaging by the appropriate use of animations and matching styles and visual elements to your product and target audience.

MEANINGFUL: By definition an explainer is actually a meaningful means of communication because compared to images, text or audio, it simply is the most meaningful and content-rich way to get your message across.

PRODUCTIVE: If you don’t already know what they are, with our help, we will identify what your products’ USPs (unique selling points) are, so we can embed visual and to-the-point messaging around them within your product’s explainer video.

LONG-LASTING: When creating cost-effective explainer videos, we also consider which information may become out of date and recommend to exclude this from your video. This allows for the video to have a longer validity and thus save you money in the long run.

ENTERTAINING: Well, this one’s an easy one, right? Obviously a video is way more entertaining than a boring long page of text and images for example. Especially with a little humour at the right points, your explainer video may even go viral as quite a lot of them do when they are well-made!

Let’s talk about how we can make your future customers slap their foreheads and shout: “I need this!!” with the help of an explainer video.

We create what people love to see!

Contact us today!

Jan, 15, 2016

0

SHARE THIS

Techniques to Instantly Enhance Your Video Production Quality

There are thousands if not millions of video production tips both on the internet and in magazines. One may wish to enhance their video quality either for entertainment or for marketing purposes. Regardless of the intended purpose of the video shoot, most people will judge your video based on its content, presentation, production quality, style […] Read more

Jun, 09, 2015

2

SHARE THIS

How to do whiteboard animation

how-to-do-whiteboard-animation
The increase in popularity of whiteboard animations has many people wondering how to do whiteboard animation. The good news is that you don’t have to be a professional to produce a great whiteboard animation anyone can do it. There are numerous online resources available that a person can use to create them. You just have to be patient enough and willing to learn. Your first results might not be that good, but you should learn from it and move on. Continuous practice will help sharpen your skills and make you a master of whiteboard animation.
Benefits of whiteboard animation

There are numerous benefits that both individuals and businesses stand to gain from using whiteboard animation and some of them include:

– imagination and creativity enhancement
– captures attention
– simple
– more elaborate
– effective marketing and training tool

How to do whiteboard animation

Assemble all the tools

You need to gather all the tools that you will be using the process. This will help you stay organized during the whole process and avoid wastage of time. You will need:

– camera
– writing material
– paper
– light
– desk/table
– video and image editing software

Draft a script

You need to come up with a script that will act as guidance for the whole process. In the script you need to be creative and allow your imagination to reign in conveying your intended message. It will also be a vital tool in capturing people’s attention. This is because they will be keenly following and listening to you convey your message. It should be engaging and have great qualitties not to mention have a clear structure.

Record audio/voiceover

You can use professional voiceover artists or do it yourself depending on what appeals to you. You need a voice that has the right rendition and diction so as to get the message through. Depending on your target audience you need to ensure that they are instantly able to relate to the voice and it captures their attention. Use decent devices so as to produce something clear and audible.

Create Images

It is now time to start sketching for the sentences that will be said. Each sentence might have different needs and require multiple images take your time and create them. You don’t have to be a skilled artist just make sure the images coincide with the sentences and are able to create that visual aspect that you are going for.

Arrange image

Once you are done drawing and creating the images it is time to filter through them and decide on the ones that you will be using. Arrange them according to the part that they will be displayed for easy organization. You can use tools to resize, rotate, and stretch among other things.

Guide Creation

You can now create guides on your paper and get set to shoot. They should not be detected by the camera, but visible to you.

Shoot the Video

You can now shoot the video. Draw your illustrations on camera and take your time since the video can be easily sped up and edited.

Combine Audio and Video

Nov, 29, 2014

  Images

0

SHARE THIS

Introduction to 2D and 3D Animation

intro-to-3d-and-2d
Animation is a field of both art and science that has the capability to bring life and zeal to non-living characters. The most amazing aspect of 2d & 3d animation is that it has a phenomenon of an eye that allows the image continue to appear in one’s vision after the exposure to the original image has ceased.
What is animation

Animation refers to the basic process of creating motion and shape changing illusions by the means of rapid display of a sequence of static images that differ from each other by very minimal contrasts.

2D animation involves the traditional animation method that has long been in existence since the late 1800s. It is one animation that is followed by another in slightly different pose, followed by another in different pose, and so on for 24 frames a second

Today, most 2D animations use computer software to one degree or another from just the digitally coloring of the cels to be photographed in the traditional method, by making use of computer.

3D animation is the form of animation that is completely done with a computer. These animations are created in X, Y and Z dimensional world. The 3D animation allow you to do things that are not possible in 2D animation.
Difference between the 2 dimensional and 3-dimensional animation

2-dimensional animation basically deals mostly with the framing and drawing and is the foundation of 3-dimensional animation. The 2D animators usually create frames in order to define a sequential frame that is displayed at varying speeds in creating illusion of motion. The 3-dimensional animations that are much more complex which are quite realistic, fun and amazing to watch.

Computer animation refers to the process of creating animated images through computer graphics. It refers to moving images. A 3D animation is applied to computer programs where the computer generates a 3D presentation of a 2D graphic and gives the 2D a 3-dimensional framework.
Process of developing Animations

The process of developing animations involves a 3 step process.

1. Step one involves laying down the shapes of the image
2. The second step involves the formation of the surroundings of the object and the animation of the object
3.The third step is what we call rendering that produces the final image of the object.
Techniques used in 2 Dimensional and 3 Dimensional Animations

There are various techniques that are acclimated in the creation of 2D. These are
1. Morphing
2. Twining
3. Onion Skinning
4. Anime
5. Amid Rotoscoping

In the 3 dimensional animations, the techniques that are used are
1. Anime
2. Arena Building
3. Texturing
4. Abating
5. Camera setup
6. Rendering

Other techniques such as algebraic functions, apish and motion capture may as well be used.
Fields of Animation

Animation is purposely used for entertainment purposes. In addition to its use for entertainment, it is a considered as a form of art. It is an art that is often displayed and celebrated in film festivals all over the world. It is also used commonly for educational purposes as it has a big place in the learning and instructional applications.

This piece of content was written from research on the following sites.
(Bibliography)
1. http://www.arena-multimedia.com/what-is-the-difference-between-2d-animation-and-3d-animation.aspx
2. http://www.manuinfosolutions.com/2d-and-3d-animation
3. www.iwriter.com/write.php?table=21&keyw=12152&article_id=26632
4. http://www.minglebox.com/article/animation/what-is-3d-animation
Previous PostCommercial Video Production: Basic Pointers When Handling The Job
Next PostHow to do whiteboard animation

Nov, 29, 2014

 

1

SHARE THIS

Commercial Video Production: Basic Pointers When Handling The Job

Commercial-Video-Production
A commercial video production is thought to be a compelling medium in spreading your marketing message across. The utilization of videos to market a little business is truly broad now-a-days. As per specialists, video marketing is a compelling marketing strategy to engage your customers and generate business. Which is the significant reason why most companies or proprietors search for the best commercial video production company to launch their new products online or offline.

To help your business prosper, let me give you some recommendations on how to select best company for this job. There are many movement realistic companies in the business, and every one of them claim to be the best. Accordingly, you require an approach to locate the best that suits your business requirements. It’s important, to ensure that the picture of your company is in good hands and they understand your requirement. Since, these videos are mostly 3 minutes long so the message has to be conveyed in that time otherwise whole effort will go vain.

First and foremost you have to approach a firm in person. It is advisable to visit a firm if you are engaging with an upcoming company you have not heard off before. Animation is all about creativity and it does not matter if the company is big or small.What matters is the team they have.

Visiting a company would help you in understanding the process and they will even guide you on new techniques and upcoming technology as well. You can very well discuss your requirements, create plans and even close the deal at a better price. The advantage of a commercial video is that it provides engaging videos that create your online presence, your image, and essentially, making yourself as a specialist in your corner. You need to verify that this is done well by the video animation company you pick.

Second, you should not be dependent on third party to do some homework for you. Before you sign up the contract I would advise you that you check all the information on what is required from you while doing the video production. Every company has terms and conditions so read them carefully this would help you save time and money as well during this whole process of making your marketing video.

Third, all video production companies contrast in their ability furthermore their style of work. As a result, you must search for tests of their work which will help you to choose their levels of professionalism and quality. You can request a full sample or demo; or some of the best works they have done for other companies. Do check and verify the portfolio of the company as this is an easy way to actually see the work already been done by them. All you need is the link of their website and spend some time viewing the demos and testimonials from other clients. If the company has done some work for big shots well I believe you have found your right video production company. This would help you settle on an educated choice. On the off chance that you discover an organization not willing to show tests, you ought to stay away from them.
Previous Post5 Advantages of Explainer Videos for Online Marketing
Next PostIntroduction to 2D and 3D Animation

Nov, 29, 2014

 

0

SHARE THIS

1 2